Anchor Text: The Hidden Danger When Buying Links For SEO

What are backlinks and what is its importance and function on Search Engine Optimization?
Are you interested in optimizing the internet visibility of your website? Backlinks are basically links that directs users to your website. So is it important to Search Engine Optimization? Yes, yes it is. Why you ask? It is necessary for your Search Engine Optimization because most search engines consider the relevance of sites by the amount of their high quality backlinks. Search engines, like Google, uses backlinks to detect the relevance of a site. This means the higher the backlinks of your site is the more like it is to be show on the top section of results in search engine. Basically backlinks are the anchor text that you see in your webpage.

Why is it not advisable to just buy backlinks?
As tempting as it may sound buying backlinks may seem an easy way to gain internet visibility, however it is not advisable. Here are the reasons why just buying backlinks or anchor text is not advisable:

  • Your site can get taken down once the search engine verifies that you are using bought backlinks.
  • Since search engines review the content of the site, if it happens that your backlink is not related to the site then your backlink gets less relevant.
  • Once the search engine considers your site untrusted it can get taken down or it will be taken down with no hesitation thus leaving you to have to make another webpage.
  • All your efforts on promotion will go to waste as it can be easily tracked down then the website that you are promoting will be removed then thus it will be unusable.

How backlinks work for your site and in relation with SEO?

  • Backlinks work when a link directed to your site is detected, also the higher the relevance of the content of the said site to your site is the more relevant the backlink is.
  • Backlinks are important SEO because it is basically one of the major element of Search Engine Optimization, the more quality backlink your site have the more your site become relevant.
  • In order to obtain high quality backlink companies creates sponsorship or deals with influencers in order for them to advertise their links.
  • Another way to obtain high quality backlink is to entice your customers to visit your site. As you cannot expect your customers to just find their way to site without advertisement or directions.
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