It is very important for you to
get a higher page rank when managing a business online. It is not enough that
you have a website where you can promote your products to the public and make a
sale instead you should find a way on how you can easily get connected to
people. If you want to attract more customers to buy your products or acquire
your services then you should work on attaining higher ranking within search
How to Get Good Web Ranking ?
It is not impossible even for small businesses to appear on the first page of Google. As long as you can have an effective strategy that you can use to drive traffic to your site, then you can be able to reach higher page rank in just a short period of time. The good thing is that there are plenty of strategies that you can use to advertise your website and some of these strategies don’t require you to spend much such as SEO or Search Engine Optimization.
If you want to appear on the
first page of Google but you don’t have any idea on how you can make it happen,
then listed below are some ways for you to consider.
- It is essential that you make use of the right keywords to your site. Go for keywords that are common and related to what you offer to people. You don’t have to make the words complicated because this will only cause your site to get poor traffic.
- The length of the keyword also matters a lot. It is advisable that your keywords contain 4 to 5 words to prevent competing with lots of websites.
- You have to look for a keyword with lesser competition.
- Make your keywords specific so it would be easier for people to find the exact product that they are looking for.
- It is also necessary that the keyword appears on the headline.
- Know the importance of user intent.
- Provide your website with fresh and relevant contents from time to time. Remember that people will always look for the latest information so you have to make efforts in creating blogs or better acquire help from well-experienced writers.
- Market your contents. You can link your website to other social media platform to get more traffic. You can also post images and videos that are more appealing.
What are backlinks and what is its importance and function on Search Engine Optimization?
Are you interested in optimizing the internet visibility of your website? Backlinks are basically links that directs users to your website. So is it important to Search Engine Optimization? Yes, yes it is. Why you ask? It is necessary for your Search Engine Optimization because most search engines consider the relevance of sites by the amount of their high quality backlinks. Search engines, like Google, uses backlinks to detect the relevance of a site. This means the higher the backlinks of your site is the more like it is to be show on the top section of results in search engine. Basically backlinks are the anchor text that you see in your webpage.
Why is it not advisable to just buy backlinks?
As tempting as it may sound buying backlinks may seem an easy way to gain internet visibility, however it is not advisable. Here are the reasons why just buying backlinks or anchor text is not advisable:
- Your site can get taken down once the search
engine verifies that you are using bought backlinks.
- Since search engines review the content of the
site, if it happens that your backlink is not related to the site then your backlink
gets less relevant.
- Once the search engine considers your site
untrusted it can get taken down or it will be taken down with no hesitation
thus leaving you to have to make another webpage.
- All your efforts on promotion will go to waste
as it can be easily tracked down then the website that you are promoting will
be removed then thus it will be unusable.
How backlinks work for your site and in relation with SEO?
- Backlinks work when a link directed to your site
is detected, also the higher the relevance of the content of the said site to
your site is the more relevant the backlink is.
- Backlinks are important SEO because it is
basically one of the major element of Search Engine Optimization, the more
quality backlink your site have the more your site become relevant.
- In order to obtain high quality backlink
companies creates sponsorship or deals with influencers in order for them to
advertise their links.
- Another way to obtain high quality backlink is
to entice your customers to visit your site. As you cannot expect your
customers to just find their way to site without advertisement or directions.
the use of email is one of the most effective ways to push your products
towards the right consumers. It’s one of the best means to advertise your
product because you are delivering information at a very close range. You are
not just leaving links on popular websites; you are sending them the
information that they can immediately see as they open their e-mail.
is more personal, more profound, and highly intentional, which makes it one of
the most effective means in online marketing. However, email marketing can be
subject to spamming. Email owners have the option to put an email into the spam
section once they find it annoying, disturbing, and evasive. Here are some of the
ways to avoid that.
Avoid using attachments and links that are highly suspicious
An email can become more suspicious to email owners once they see attachments that are labeled questionably. Use the right label on attachments so it won’t be suspicious to the eyes of the people. For example, if your attachment contains food recipe, the label outside the link should be food recipe.
links on your email, it should also have an unsuspicious label. The link should
read clearly as what you said it would be. Do not shorten the link or use
scrambled numbers and letters because it will look like its fraud. Suspicious
attachments and links will be blocked if you are not too careful with it.
Be consistent on how frequent you send emails
Successful email marketing is not on how many emails you send. Please don’t bombard your subscribers with tons of email because they might move your emails on the spam section, unsubscribe, and block you from sending emails in the future. It is ideal for sending an email at least once a week or 2 to 3 times a month.
Try to keep the
content of your emails very interesting, relevant, and engaging. Make sure you
take care of your subscribers by sending valuable contents that are relevant to
Track your email sending and monitor your subscriber’s response
Tracking your emails and subscriber’s response is very important to ensure that your emails would still go to their inboxes. Don’t forget to place the unsubscribe option, so they will see that you are not posting spam content. You can give them a small survey to check their response to your emails and the way you send it to them.