When we look at the flow of how leads are generated starting from a visitor who is taking action, then he fills up a contact form and submitted this means the lead has successfully made it. It may seem so simple yet the whole progression requires more efforts. It could happen a million times daily and is very common but not that easy. The efforts required here are the dozens of tiny factors to generate the lead. Once this works, a stranger will find the website that can offer the product he has been looking for so long, or the service that can help him achieve something or the advices that he can take to make his life less complicated. Those are just examples of how to generate leads through efforts made in the SEO and more so because of the design made of the website that is good in sales.
The successful site and the not so successful
There are some sites that are doing well when it comes to lead generation but sad to say, others don’t. What is in the earlier site that is not found in the other? For a website to be considered as a lead generation site, it must have a precise set of pages that contains specific elements. These elements are made in alignment to the expectations and mindset of the visitors as well as the promotion programs of the business.
Stages of the Process based on what is created from a page and the purpose of this, such as indicated below
- Stage of awareness -at theBlog post – attract guests through its useful information
- Stage of interest -at the Service page – this is the area that explains the business
- Stage of Trust – at the About page – explains why the company is doing it
- Stage of Action – at the Contact page – simplified means to get in touch
- Lead Generation stage – at the Thank you Page – full conversion to a new lead.
This structure is workable if each of the pages were built specific to its purpose. It must contain the set of elements that can keep the process flowing as visitors come in. Like in the blog post mostly ideal are those helpful blogs or what they call as search-friendly type of blogs which can easily attract guest.In such blogs the tendency of your visitors will be happy to have found it. And as the process continues they will find additional interesting information, advice and help. There are more details for the rest of the pages that you can learn.
Each page will have important elements and these elements will have its role in achieving the specific purpose it was earlier set. The working together of the pages in website will generate leads that are important in every SEO campaign.